Quality Storytelling That Scales
Building an internal content marketing engine takes a lot of time and resources — and doesn’t easily scale. That’s why we do it for you. We produce high-quality stories faster to meet your growing content demands. As we get to know your products and services over time, we can recommend even more targeting strategies and stories. Plus, you don’t need to spend valuable time searching for individual B2B tech freelancers and adjusting your content budget. All you need is one content marketing partner — Contentbytes.
Do you already have the stories you want to tell? If so, we can move directly to the Content Creation stage and begin production — immediately.
Our Four Stage Content Marketing Engine
I. Content Strategy
- Goal setting
- Content performance review
- Buyer personas/journey
- Inbound strategies
- Outbound strategies
- Website strategies
II. Content Planning
- Content inventory audit
- Variety of content types
- Campaign themes
- Company & product stories
- Buyer personas/journeys
- Editorial calendar
III. Content Creation
- Brainstorm story ideas
- Repurpose & update existing content
- Write new stories
- Suggest content type mix
- Manage production
- Work with stakeholders
IV. Content Distribution
- Omnichannel approach
- Audience targeting
- Syndication programs
- Asset type selection for campaigns
- Social media, websites, webinars, etc.
- Analytics and optimization
Content Marketing Challenges
Is your messaging accurately aligned across marketing, sales, customer success and other groups?
Identify what you need with the assistance of stakeholders and prioritize based on go-to-market plans, events and ongoing fresh storytelling for successful marketing program results.
Unfortunately, it is common for different groups within a company to independently create content that may not be in line with approved messaging. This disconnect creates a disjointed brand experience and can confuse prospects and customers about who your company is and how its solutions uniquely help them. New stakeholder collaboration efforts can address this.
Do you want to manage chaos or build an agile foundation for your content marketing engine?
Content strategy is the starting point to determine content marketing priorities. Review the product road map for go-to-market timelines, set content quantity expectations based on budget and develop processes for content creation. Big ideas and strategy brainstorms, plus buyer personas and buyer journeys are at its core.
It’s also the right time to review past performance analytics, prioritize new performance goals, select KPIs for results quantification and explore strategy possibilities, tactics, key audiences, buyer journey funnel nurturing and top industry verticals.
Don’t miss deadlines due to random “ASAP” content requests that don’t align to your approved editorial calendar.
Content creation takes time. This is why an approved editorial calendar is so important. Certain asset types take longer than others to produce. Delivery dates in the editorial calendar makes it clear to all interdependent teams when content will be ready so they can plan their campaigns using this content.
Commit to your approved editorial calendar, but remain responsive to shifting marketplace trends that emerge after you develop it. It isn’t a static document. Random content requests will be submitted by colleagues. Don’t risk missing deadlines to create these unless they meet key criteria. Of course, if your CEO asks for something, do it!
Do you know how potential buyers find you? You need to.
There are many content distribution channels to use to reach your prospective customers and increase leads. When you do find channels that are producing exceptional engagement results based on engagement rates, invest more into them and refuel them with new content and a mix of content types. Also test high-performing content across other channels. Commit to staying visible in channels that are generating results.